In fact, scholars have been studying them for centuries - from Aristotle in the 4th century BCE to Sir Isaac Newton in the 1600s - and even today! While colors can be an abstract topic, there’s a lot of science behind them. Let’s get started! What is color theory? A brief historyĬolor theory is all about the study of colors - how they work, where they come from, and how we experience them. We’ll walk you through the basics and share some tips to get you thinking about colors like a pro. If you’re new to color theory or simply looking to polish your design knowledge, you’ve come to the right place. Regardless of the task, understanding color theory can be a huge help. Designers think about colors a lot - whether they’re building a brand’s identity or looking to convey the right mood for an ad.
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